π«Custom XML feeds
This feature makes it easy for you to customize the data fields synced from Shopify to GMC.
You can see how to Create XML feeds in here:
π§©Product feedsWe support multi-channel XML feeds, including Google, Bing, Facebook, Klaviyo, Pinterest, and TikTok.
How to Customize Synced Fields from Shopify to GMC in XML Feed?
Step 1: Navigate to the XML Template Section
Open the XML feed template where you want to make adjustments.

Step 2: Identify the Field to Customize:
Find the XML field you want to edit, such as <g:brand>
or <g:title>
.
<g:brand>{{product_vendor}}</g:brand>
This means the Product Vendor field in Shopify will be mapped to the Brand field on GMC.
Step 3: Click "Select Dynamic Value":
Use the "Select Dynamic Value" button to choose the Shopify field you want to map. For example:
To map the Product Vendor, choose
{{product_vendor}}
.To map the Product Title, choose
{{product_product_title}}
.

Step 4: Replace the Existing Value in the Content Box:
Replace the current dynamic value in the XML field with your selected value. For instance, change:
<g:brand>{{product_vendor}}</g:brand>
<g:brand>{{product_product_title}}</g:brand>
Then, in Content box, directly replace the value {{product_vendor}}
with {{product_product_title}

Step 5: Preview Changes
Click the "Preview" button to ensure your customizations are applied correctly.

Step 6: Save and Generate the Feed
Save your changes and generate the XML feed. Copy the new link to update it in GMC.
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