📈UTM Tracking

Learn how to enable UTM tracking to add parameters to your product URLs. This helps you track traffic sources and campaign performance in tools like Google Analytics.

✅ Enable UTM Tracking

Utm tracking

☑️ Check the box to enable “UTM Tracking Parameters to URL.”

This will automatically append UTM parameters to your product URLs when syncing to Google Merchant Center.

UTM fieds example

🧾 UTM Fields

Field	Example Value	Description
UTM Source	google	Identifies where the traffic originates (e.g. google, facebook)
UTM Medium	cpc	The type of traffic (e.g. cpc = cost per click, organic, email)
UTM Campaign	shopping	Used to name the marketing campaign (e.g. shopping_ads, free_listing)

🔗 Final URL Example

If your product URL is:

https://yourstore.com/product-abc

Then with the above UTM settings, it will become:

https://yourstore.com/product-abc?utm_source=google&utm_medium=cpc&utm_campaign=shopping

This tracking helps you analyze your campaign performance, track conversions, and improve ROI on Google Shopping campaigns.